I graduated from Columbia College having majored in Graphic Design. I have worked in the graphics field for many years, along with designing creative projects, and managing creative departments that designed in industries such as Retail, Automotive, Health Care, Restaurants, Real Estate, etc. The mediums have spanned from print publication to online. Starting a project begins with communication, next comes inquiring about expense, target, quantity and deadline. Keeping the client happy is key.
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Animate
Adobe Spark
Adobe Premiere Rush
Adobe XD
QuarkXPress
Acrobat
Microsoft Office
Marketing Collateral
• Packaging design
• Package development
• Packaging die-line creation
• Catalog layout and design
• Magazine layout and design
• Sales promotional material
• Advertisements
• Web design and updating
• Brand identity
• Press checks
• POP concepts
• Trade show booth signs
• Retail signs for visual merchandising
• Store merchandising
• Private label production
• Logo design
• Stylizing photography shoots
• Some product development
• Color correction
• Direct the use of company’s brand
• Staff development
• Corporate design
• Quality control
• Designing sales collateral
• Meetings with clients
• Interviewing / hiring
• Special sections
• Bill board design
• Trouble-shooting
• Duratrans designs
• Annual rate card design
• Rack cards
• Brochures
• Pagination
• House ads
• Static web advertisements: Big box, Leaderboard, Wallpaper, Pencil and Billboard
• Bonus structure
• Backing up ad files
• Photo clean up
• Meetings with salespeople
• Overlooking mechanical formats
• Delegate workload
• Weekly status reports regarding week’s effectiveness and how to progress to maintain the department updated
• Maintaining a clear channel between the Graphics and Sales teams.
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